Fifteen years running operations. Ten years behind the lens.
Operations, Customer Success & Digital Marketing leader — building the service infrastructure behind Dubai's fleet-tech and mobility platforms.
Content and video creator — turning brand ideas into visual stories, from concept through final cut.
- Based in
- Dubai, UAE
- Career start
- 2006, Qatar
- Runs on
- Ops · CS · SaaS delivery
- Video · design · brand
- Languages
- EN · HI · AR
One job, two disciplines.
I've spent 15+ years building operational frameworks and customer-success functions for SaaS, fleet-technology and mobility companies in the UAE — the systems, teams and SLAs that keep a service platform reliable at scale. I currently lead Operations, Customer Success and Support for an enterprise fleet and mobility platform, alongside end-to-end product testing and QA for every release.
Running parallel to that is a second, self-taught track: 10+ years in digital marketing, graphic design, photography and videography. It started as a way to tell better stories about the work I was already doing, and grew into an independent content and video practice — brand campaigns, product shoots and short-form video, shot and edited end-to-end. Toggle above to see either side of it.
The route so far
Qatar to Dubai, support desk to executive leadership — six stops, one throughline in fleet and mobility technology.
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SEP 2006 — MAY 2009 · QATAR
Administration In Charge
Gulf Re-inforced PlasticsRan administrative operations — policy, budgeting and staff supervision — while streamlining internal processes and resourcing.
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MAY 2009 — JUL 2010 · QATAR
Customer Support Specialist
Advanced Technology SolutionsFirst posting in GPS fleet support — service workflows and SLA groundwork, and the start of a long run in mobility tech.
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JAN 2011 — JAN 2015 · DUBAI, UAE
Customer Support Specialist
Advanced Technology SolutionsMoved to Dubai to scale the support function — SLA compliance, escalation handling and retention across the client lifecycle.
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FEB 2015 — OCT 2016 · DUBAI, UAE
Customer Success Specialist
TechnautoOwned onboarding and after-sales for enterprise GPS and fleet clients — device configuration, troubleshooting, and the link between technical teams and clients.
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2016 — PRESENT · DUBAI, UAE
Head of Operations
Wexoz Security & Surveillance LLCBuilt the operational backbone for GPS, fleet and ERP delivery — structured frameworks, implementation projects and a stronger support infrastructure.
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2018 — PRESENT · DUBAI, UAE
Head of Operations
FleetrootExecutive leadership across Operations, Customer Success and Support for a unified SaaS fleet and mobility platform — plus QA oversight for every release that ships.
Core competencies
What the operations side runs on, day to day.
Executive Leadership
- Departmental leadership
- Strategic planning & execution
- Organisational development
- KPI governance
- Risk mitigation
Operations Management
- Process design & optimization
- Operational efficiency & cost control
- Service delivery frameworks
- SLA & compliance management
- Workflow standardisation
Project Management
- End-to-end project execution
- Implementation & deployment
- Stakeholder management
- Resource planning
- Multi-project management
Customer Experience & Support
- Customer success strategy
- Client lifecycle management
- Support infrastructure
- Escalation management
- Retention & satisfaction
Also behind the lens
Behind the lens
10+ years across digital marketing, graphic design, photography and videography — self-taught, running alongside the operations work.
Digital Marketing
Campaigns, positioning and channel strategy — tying audience growth back to the business.
Graphic Design
Visual identity and layout work — from social templates to brand collateral.
Photography
Product, brand and lifestyle stills — composed for the story, not just the shot.
Videography
Short-form and brand video, shot and cut end-to-end — concept through final export.